Beacon is Apple's implementation of Bluetooth Low Energy (BLE) wireless technology to create a different way of providing location-based information and services to iPhones and other iOS devices. Think of iBeacon as a lighthouse. Lighthouses send out beams that help ships navigate to their destination. iBeacon transmitters broadcast radio signals (like the beam of a lighthouse) that allow compatible devices to detect these signals and understand what is nearby. When paired with your store's app, you're able to deliver a form of interaction to your customers - a coupon, additional product information, etc. - based on their location and proximity to a beacon.
Increase in-store visits with enticing messages and content
Drive sales by providing customers with timely, relevant and useful content
Enhance customer loyalty by delivering amazing customer experiences
Analyze customer behavior and trends to develop unique, value-added experiences for each customer
Combine the benefits of your app + Apple© Passbook to capitalize on each aspect of a beacon's proximity
Deliver an enticing push screen notification when customers are near your store that encourages them to visit.
Automatically deliver additional product information or a coupon to a customer when they are nearby a product.
Confirm a transaction or event at this range to help facilitate purchases or redemption of points.
When customers leave your store, send them a coupon or content to increase repeat visits and loyalty.
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