What is iBeacon?

Beacon is Apple's implementation of Bluetooth Low Energy (BLE) wireless technology to create a different way of providing location-based information and services to iPhones and other iOS devices. Think of iBeacon as a lighthouse. Lighthouses send out beams that help ships navigate to their destination. iBeacon transmitters broadcast radio signals (like the beam of a lighthouse) that allow compatible devices to detect these signals and understand what is nearby. When paired with your store's app, you're able to deliver a form of interaction to your customers - a coupon, additional product information, etc. - based on their location and proximity to a beacon.


Strengthen relationships with customers

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Combine the benefits of your app + Apple© Passbook to capitalize on each aspect of a beacon's proximity

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